Amsterdam, The Netherlands – February 15, 2022
Owlin, the leading provider of news analytics solutions, has announced the addition of consumer sentiment and review data capabilities to its platform. This innovative enhancement allows businesses to gain deeper insights into customer opinions and sentiments by analyzing vast volumes of consumer reviews across various online platforms.
With the rise of e-commerce and digital platforms, online reviews have become increasingly influential in shaping consumer perceptions and purchase decisions. Owlin’s new sentiment and review data capabilities enable businesses to tap into this valuable resource to better understand their customers and enhance their products or services.
The sentiment analysis feature utilizes advanced natural language processing (NLP) algorithms to analyze the tone, sentiment, and emotional nuances of consumer reviews. Businesses can easily track sentiment trends over time and identify key issues or topics that drive positive or negative sentiment.
Moreover, Owlin provides real-time alerts for businesses, ensuring they can promptly address any negative sentiment or emerging issues that may impact their reputation. This proactive approach empowers businesses to take swift actions to resolve customer concerns and maintain a positive brand image.
Businesses using Owlin’s sentiment and review data capabilities also gain access to comprehensive analytics dashboards, enabling them to visualize sentiment trends, sentiment distribution across different products or services, and benchmark their performance against industry competitors.
Owlin’s CEO, Mark Johnson, expressed excitement about the new addition, saying, “We are thrilled to provide our clients with the ability to analyze consumer sentiment and review data. This enhancement further strengthens our platform’s capabilities to help businesses gain a competitive advantage by understanding their customers on a deeper level.”
By incorporating sentiment and review data capabilities, Owlin remains at the forefront of innovation in the news analytics industry. The addition of these insights to their existing suite of tools positions Owlin as the go-to solution for businesses seeking to leverage consumer sentiments for increased customer satisfaction and business growth.
Key features of Owlin’s sentiment and review data capabilities:
- Advanced sentiment analysis using natural language processing algorithms
- Real-time alerts for negative sentiment and emerging issues
- Comprehensive analytics dashboards with visualization capabilities
- Benchmarking against industry competitors
As businesses strive to stay ahead in the competitive landscape, understanding consumer sentiments and harnessing review data has become crucial. Owlin’s innovative addition of sentiment and review data capabilities gives businesses the edge they need to listen to their customers and successfully adapt to their evolving needs.
Contact Owlin at info@owlin.com to learn more about the platform’s new capabilities and how they can benefit your business.