Introduction

Exciting news! Sift, the leading provider of digital trust and safety solutions, has just announced its latest platform capabilities.

New Features

Sift’s new platform capabilities revolutionize the way businesses detect and prevent fraud, abuse, and online scams. With these powerful tools, companies can enhance their trust and safety efforts, protecting their user base and securing their operations.

Real-time Machine Learning Models

Sift now offers cutting-edge machine learning models that operate in real-time, effectively identifying and blocking fraudulent activities instantly. The advanced algorithms analyze vast amounts of data, quickly adapting to new fraud patterns, and providing accurate risk assessments.

Automated Decisioning

This feature enables businesses to automate trust and safety decisions by leveraging custom business rules. Companies can define their own risk thresholds and policies, empowering them to handle potentially fraudulent activities in an efficient and scalable manner.

Multi-Dimensional Dashboard

Sift’s enhanced user interface provides a comprehensive, multi-dimensional dashboard. It offers valuable insights and visualizations, allowing businesses to monitor real-time data and patterns of abuse, simplify investigations, and make informed decisions to address emerging risks proactively.

Benefits for Businesses

Sift’s new platform capabilities provide numerous benefits to businesses across multiple industries:

• Improved fraud detection accuracy while reducing false positives, resulting in better customer experiences and increased revenue.
• Streamlined operations and reduced manual reviews, enabling businesses to focus on growth initiatives instead of spending excessive time and resources on fraud prevention.
• Enhanced trust and safety, safeguarding brands’ reputation by preventing fraudulent activities and abuse that could damage customer trust.
• Increased scalability, allowing businesses to seamlessly handle growth, while maintaining robust fraud prevention measures.

Conclusion

Sift’s new platform capabilities mark a significant milestone in the world of digital trust and safety. With real-time machine learning, automated decisioning, and a multi-dimensional dashboard, businesses can now combat fraud, abuse, and online scams more effectively than ever before. By implementing Sift’s solutions, organizations can protect their users, secure their operations, and establish a safer online environment for everyone.