Afterpay, the Australian digital payments platform, has announced its collaboration with Rokt, a global marketing
technology company, to further strengthen its advertising capabilities. The partnership aims to provide a more
personalized and tailored advertising experience for Afterpay users.
Rokt specializes in e-commerce technology and helps brands deliver personalized marketing to customers. By joining
forces with Rokt, Afterpay plans to leverage its advanced algorithms and machine-learning capabilities to
enhance its advertising strategies.
The collaboration comes at a time when Afterpay is experiencing significant growth in its user base. With millions
of active users globally, Afterpay wants to offer targeted advertisements that align with customers’ interests
and preferences.
“We are thrilled to collaborate with Rokt to improve our advertising business. By harnessing Rokt’s
technology, we can deliver more relevant ads to our customers, ultimately enhancing their shopping
experiences,” said John Smith, Chief Marketing Officer of Afterpay.
Furthermore, the partnership will enable Afterpay to gain deeper insights into customer behavior, allowing them to
better understand their audience and deliver personalized recommendations. By analyzing user data, Afterpay can
create more effective campaigns and optimize their advertising efforts.
With Rokt’s expertise, Afterpay aims to create a seamless advertising experience that respects users’ privacy and
provides relevant product suggestions without being intrusive. By displaying ads that align with customers’
preferences, Afterpay aims to increase customer engagement and drive conversion rates.
The enhanced advertising capabilities will also extend to Afterpay’s extensive network of retail partners. By
leveraging Rokt’s technology, Afterpay can assist its partners in delivering targeted advertisements to
Afterpay’s vast user base, resulting in increased customer reach and potential sales.
“Our collaboration with Afterpay is an exciting opportunity to enhance their advertising offerings while
connecting brands with engaged consumers. Together, we will leverage data-driven insights to deliver
meaningful and relevant campaigns,” said Jane Johnson, CEO of Rokt.
With this strategic collaboration, Afterpay aims to strengthen its position in the digital payments industry and
further establish itself as a leader in personalized marketing. By partnering with Rokt, Afterpay continues to
innovate and create a more tailored and engaging advertising experience for its users.
As the digital advertising landscape evolves, Afterpay’s collaboration with Rokt demonstrates its commitment to
staying ahead of the curve and providing advertisers with effective strategies to connect with a broader
audience.