Convenience retailer Yesway adopts Relay’s fuel payment software

Convenience retailer Yesway adopts Relay’s fuel payment software


Transforming the way customers pay for fuel, Yesway, the prominent convenience retailer, has recently integrated Relay’s innovative fuel payment software across its gas station network.

Convenience retailer Yesway has taken a significant step towards enhancing customer experiences by implementing Relay’s cutting-edge fuel payment software. With this integration, Yesway aims to revolutionize its gas station network and provide patrons with convenient, hassle-free fueling experiences.

Relay, a leading provider of fuel payment technology, offers a secure and efficient solution that allows customers to pay for fuel directly from their smartphones. By scanning a QR code displayed on the pump using the Relay app, customers can effortlessly initiate the payment process, eliminating the need for physical cards, cash, or entering sensitive payment information into the pump terminal.

Yesway’s decision to partner with Relay stems from its commitment to keeping pace with advancements in technology and providing an exceptional customer journey. As a convenience retailer, Yesway understands the significance of streamlining operations, reducing wait times, and ensuring customer satisfaction.

By adopting Relay’s software, Yesway significantly minimizes the time spent at the pump, making the entire fueling process quick and efficient. The integration of this user-friendly technology aligns with Yesway’s mission to offer convenience at every step, making it an appealing choice for customers looking for a hassle-free fueling option.

Furthermore, Relay’s fuel payment software emphasizes security and data protection. With compromised gas pumps being a concern in recent times, Yesway’s collaboration with Relay provides customers with peace of mind. The advanced encryption techniques used by Relay guarantee the security of payment transactions, ensuring that customer data is encrypted and shielded from potential fraudsters.

Michael Deitemeyer, CEO of Yesway, expressed excitement about the company’s integration with Relay, stating, “We are thrilled to partner with Relay, a pioneer in fuel payment technology. This partnership reflects our commitment to technological advancements and superior customer service. We believe that this integration will transform the way customers pay for fuel, making it more convenient and secure.”

In addition to its numerous benefits for customers, Relay’s fuel payment software also offers advantages for Yesway’s operational efficiency. The software provides real-time data and analytics, empowering Yesway to gain valuable insights into customer behavior, fuel consumption patterns, and overall business performance. These insights help the company make informed decisions and optimize operations to better serve their patrons.

With the integration of Relay’s fuel payment software, Yesway is poised to strengthen its position as a customer-centric convenience retailer. This venture aligns with Yesway’s dedication to providing convenience, security, and innovative solutions to its customers, enhancing their overall experience.

Yesway’s partnership with Relay reinforces the idea that technology continues to shape the way businesses operate and interact with customers. As convenience retailers like Yesway strive to keep pace with the ever-evolving digital landscape, partnerships with innovative technology providers become vital in driving positive change and delivering exceptional value to customers.


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