In a significant move in the banking industry, ABN AMRO, one of Europe’s largest banks, has announced its
plans to acquire BUX, a rapidly growing mobile-based stock trading platform.
This strategic acquisition aims to combine ABN AMRO’s extensive banking expertise with BUX’s innovative and
user-friendly trading platform, creating new opportunities for clients to invest and trade seamlessly.
BUX, known for its simplified approach to stock trading, has experienced remarkable growth among millennials
and younger investors. Its intuitive app and educational tools have made investing accessible to a wider
audience. By joining forces with ABN AMRO, BUX expects to expand its offering and reach more customers
across Europe.
ABN AMRO’s decision to acquire BUX comes as part of its strategic plan to enhance its digital banking
services, keeping up with the evolving needs of tech-savvy customers. The acquisition of BUX will enable ABN
AMRO to strengthen its position in the digital stock trading space while offering more diverse investment
options to its clients.
“By acquiring BUX, ABN AMRO will bridge the gap between traditional banking and mobile stock trading,
providing clients a comprehensive platform to manage their finances and investments,” said Mark van
den Bulk, CEO of ABN AMRO.
The agreement still needs regulatory approval, but once completed, BUX will operate as an independent entity
under ABN AMRO’s umbrella while continuing to deliver its unique trading experience.
Financial terms of the acquisition have not been disclosed, but the deal is expected to close by the end of
the year. Both ABN AMRO and BUX are optimistic about the future prospects this collaboration will bring to
their respective businesses, as well as the added value it will deliver to their existing and future
clients.