Adyen, the global payments company, has partnered with NewStore, a leading mobile retail platform, to launch Tap-to-Pay functionality on iPhones in Australia. This innovative feature aims to revolutionize the way customers make payments in physical stores.
Tap-to-Pay combines the security of Apple Wallet and Adyen’s powerful payment processing technology to enable contactless payments with a simple tap of the iPhone. Customers no longer need to fumble for their wallets or carry numerous cards when making purchases in-store.
The collaboration between Adyen and NewStore opens up new possibilities for retailers in Australia. By leveraging the widespread adoption of iPhones among customers, stores can now offer a seamless and secure payment experience, reducing friction at the point of sale.
The implementation of Tap-to-Pay is a response to the increasing demand for faster, convenient, and hygienic payment options during the COVID-19 pandemic. Contactless payments have gained significant popularity as customers seek a safer alternative to physical cash and card transactions.
Adyen and NewStore’s partnership not only benefits customers but also provides retailers with valuable insights and analytics. By leveraging the power of Adyen’s payment platform, retailers can gain valuable data on customer behavior, preferences, and purchase patterns, enabling them to make informed decisions and enhance their overall retail strategy.
It is worth noting that this feature is currently available exclusively to iPhone users in Australia. However, both companies have expressed their intention to expand the service to other countries in the near future, as they recognize the global potential for Tap-to-Pay functionality.
Source: example.com