Melbourne, Australia – August 1, 2022
Strategic Partnership Announcement
True Alliance, a leading retail and lifestyle company with a diverse portfolio of iconic international brands, is delighted to announce a strategic partnership with Adyen, a global payments technology company.
The partnership between True Alliance and Adyen brings together two innovative companies committed to enhancing customer experiences and driving digital transformation within the retail industry.
As part of this collaboration, True Alliance will leverage Adyen’s advanced payment platform to streamline their entire online payment process and provide customers with seamless, secure, and convenient checkout experiences across all their digital channels.
Through this partnership, True Alliance aims to significantly enhance its omnichannel capabilities and deliver a unified shopping experience to its customers, regardless of whether they choose to shop online, use a mobile app, or visit a physical store.
Adyen’s state-of-the-art payment technology offers a wide range of features, including multiple payment methods, fraud prevention, risk management, and real-time reporting. By implementing Adyen’s solution, True Alliance will be able to optimize its payment infrastructure, reduce friction, and improve operational efficiency.
Tony Zhu, CEO of True Alliance, expressed his excitement about the partnership, stating, “We are thrilled to join forces with Adyen and leverage their world-class payments technology. This collaboration will not only enable us to offer a seamless buying experience to customers but also help us drive innovation and stay ahead in the rapidly evolving retail landscape.”
By integrating Adyen’s all-in-one payments platform, True Alliance will have the flexibility to adapt to changing customer preferences and market trends while increasing their revenue opportunities. The partnership is poised to strengthen their position in the retail industry and reinforce their commitment to delivering best-in-class customer experiences.
About True Alliance:
True Alliance is a leading retail and lifestyle company headquartered in Australia. With a rich heritage of over 60 years, True Alliance represents a portfolio of renowned international brands, including Nautica, Lacoste, Lee, Speedo, and many more.
About Adyen:
Adyen is a global payments technology company that provides businesses with a seamless, omnichannel payment platform. With a focus on simplicity, flexibility, and security, Adyen enables companies to accept payments and optimize their payment processes across various channels and geographies.
For media inquiries, please contact:
John Smith
Marketing Manager
True Alliance
john.smith@truealliance.com.au