Juniper Research study shows a rise in global soft POS transactions by 2028

Juniper Research study shows a rise in global soft POS transactions by 2028


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In a recent study conducted by Juniper Research, it has been predicted that the global soft POS (Point
of Sale) transactions are expected to rise exponentially by 2028. Soft POS systems have become increasingly
popular among businesses due to their flexibility and cost-effectiveness.

Understanding Soft POS

Soft POS refers to a mobile or tablet-based point-of-sale system that allows businesses to process
payments from customers using their own personal devices. It eliminates the need for traditional hardware
such as cash registers and card machines, providing a more streamlined and digitally connected
transaction process.

With the rapid advancement in smartphone technology and the increasing global penetration of mobile
devices, it is no surprise that soft POS systems are gaining traction in various sectors including
hospitality, retail, and transportation.

Growth Factors

The Juniper Research study identifies several key factors contributing to the projected rise in global
soft POS transactions. Firstly, the adoption of soft POS systems by small and medium-sized businesses
offers a cost-effective solution compared to traditional payment infrastructure.

Secondly, the COVID-19 pandemic has accelerated the demand for contactless payment options, and soft POS
fulfills this need by allowing customers to make secure payments without physical contact.

Furthermore, the ease of integration, convenience, enhanced customer experience, and the ability to
incorporate additional features such as loyalty programs or inventory management contribute to the
growing popularity of soft POS solutions.

Regional Differences

While the rise in global soft POS transactions is expected, it is important to note that regional
differences exist. The study reveals that Asia-Pacific countries are anticipated to lead the soft POS
market, driven by key economies like China and India. Factors such as rapid smartphone adoption and a
favorable regulatory environment contribute to the dominance in this region.

North America and Europe are also expected to witness substantial growth, primarily due to the
technological advancements in these regions and the desire to stay ahead in terms of digital payment
solutions.

Implications for Businesses

The rise in global soft POS transactions presents both opportunities and challenges for businesses. On
one hand, it offers cost savings, improved efficiency, and the ability to cater to the evolving consumer
preferences for seamless digital experiences.

On the other hand, businesses must ensure data security, compliance with regulations, and sufficient
training for their staff to operate the soft POS systems effectively.

The Future of Soft POS

As technology continues to advance at a rapid pace, soft POS systems are expected to become more
sophisticated and feature-rich. Integration with emerging technologies like artificial intelligence and
blockchain may further enhance security and expand the functionality of soft POS systems.

With the projected rise in global soft POS transactions and the increasing preference for contactless
payments, businesses that adopt this technology early on are likely to gain a competitive edge in the
evolving digital landscape.

Published on October 20, 2021.


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