Tag: Gen Z
-
Sift’s Q4 2023 report shows Gen Z and first-party fraud trends
Sift, a leading provider of digital trust and safety solutions, recently released its highly anticipated Q4 2023 report, shedding light on the emerging trends surrounding Gen Z and first-party fraud. Gen Z, the generation born between the mid-1990s to the early 2010s, is rapidly becoming a significant force in the digital world. The report reveals…
-
Millennial and Gen Z consumers prefer brands over banks, survey says
In a recent survey conducted among Millennial and Gen Z consumers, it has become apparent that the younger generations now prefer brands over traditional banks. This shift in preference has significant implications not only for the banking industry but also for branding strategies within businesses. The survey, which garnered…